Desiring to build homes that are beautiful, lasting and functional, Bluestone Homes incorporated in 2010 striving to be the key to a quality home. Unlike mass builders, Bluestone endeavours to set itself apart by working with each client to design a home that fits their unique lifestyle. Bluestone does not just build quality homes; they build lasting relationships.
Since the Bluestone home is built with superior materials designed for longevity, Bluestone needed to represent quality and endurance in every interaction with potential clients, from business cards through to websites.
The Brand - Clearly outlining the style guidelines for all Bluestone Homes promotional material allows the company to focus their creativity on designing and building dream homes, rather than fumbling with designing templates. Everything – from the font type and colour to the spacing of the logomark – has been considered so every application of the brand is consistent, clear and recognizable.
The Website - The Bluestone website follows the guidelines set out for the company in the branding kit, turning design elements into unique navigational opportunities, like the honeycomb shape of the menu and the hexagonally-shaped display of the building process. Drawing inspiration from the company’s tagline – The Key To The Quality Home – the focus of the website is on the homes, showcased by custom photography.
The Print - The quality and attention to detail of the Bluestone Home is reflected in Bluestone’s print interactions. The business cards are double sided custom diecut, shaped to match the company’s logo. The letterhead highlights the secondary design of the honeycomb, on a double sided stationary.
Every touchpoint that a client will have with Bluestone will reflect the values of the company and the homes they build: quality, attention to detail, and longevity.
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